Employee Incentive Case Study
Strategy & Theme Development; In-House Print-on-Demand; Web Development; Fulfillment; Marketing Analytics


Lufthansa Airlines launched its Miles & More loyalty program back in 1993, and now it couldn’t be more popular with over 25 million members. We’re proud to have been a part of that story. The key to success has been generating enthusiasm amongst its admittedly time-pressured employees and energizing them to tout the program. As they had for many years, Lufthansa turned to 33 Degrees to make their newest campaign take flight.


Leveraging our vast experience with incentive and fulfillment programs, 33 Degrees took off immediately and soon arrived at our destination: a surefire solution.

We developed a comprehensive employee communication strategy with a tiered prize structure driven by an exciting creative theme that Lufthansa employees couldn’t possibly ignore. We also engineered a turnkey system to handle employee communications, including:

  • Sales Tracking
  • Prize Announcements
  • Prize Fulfillment
  • All Lufthansa had to do was sit back and enjoy “the flight”

5X greater gain on corporate sales goals!


This was Lufthansa’s most successful campaign-to-date. In the first year alone, it accounted for 10% of USA corporate sales goals—far exceeding expectations. All told, a lofty return on investment for this major airline.