March Madness Lead Generation


As a leading software automation company, Kofax turned to 33 Degrees for clutter-breaking creative ideas and steadfast distribution knowhow to generate customer engagement. With a portfolio of proven industry solutions, Kofax needed an entrée into key decision makers.


33 Degrees went to work creating a quick-turn lead generation program that allowed Kofax to interrupt prospects’ routines with timely sports-themed kits that primed sales appointments and stimulate trial. We created a bi-monthly program that kept the sales pipeline continuously fed and allowed reps to tap into higher-propensity targets who were familiar with both the brand, their specific software product and demonstrable ROI with this program, Kofax garnered a 34% sales lift.